Privacy Policy

1. Overview

MorePie, LLC ("MorePie," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website (morepie.com and any related subdomains), request our services, or otherwise interact with us.

By using our website or submitting information to us, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or submit any personal information.

2. Information We Collect

2.1 Information You Provide Directly

When you request an Audit, fill out a form, or contact us, we may collect:

• Contact information: Your name, email address, phone number, and ZIP code.
• Business information: Restaurant name, estimated monthly card processing volume, current POS system, and similar business details.
• Processing statements: Credit card processing statements you upload or share with us for the purpose of the Audit.
• Communications: Any messages, questions, or feedback you send us via email, phone, text, or our website.

2.2 Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

• Device information: Browser type, operating system, screen resolution, and device type.
• Usage data: Pages viewed, time spent on pages, links clicked, and referring URL.
• IP address: Your approximate geographic location derived from your IP address.
• Cookies and similar technologies: See Section 6 for details.

2.3 Information We Do Not Collect

We do not collect or store credit card numbers, bank account numbers, Social Security numbers, or any payment credentials. The processing statements you provide contain aggregate transaction data and fee breakdowns — not individual cardholder data.

3. How We Use Your Information

We use the information we collect exclusively for the following purposes:

• To deliver the services you request: Conducting your free POS & Payments Profit Audit, preparing your Profit Report, and communicating findings and recommendations.
• To contact you: Calling, texting, or emailing you in response to your Audit request, to schedule and conduct the Audit call, and to deliver your results — only at your request and with your consent.
• To provide ongoing support: If you switch POS or processing through MorePie, we use your information to manage your account and provide customer support.
• To improve our services: Analyzing aggregate, de-identified usage data to improve our website, Audit process, and overall service quality.
• To comply with legal obligations: Responding to lawful requests from law enforcement or regulatory authorities when required by applicable law.

We will never use your information for any purpose other than those listed above without your explicit consent.

4. We Do Not Sell or Share Your Information

We do not participate in data brokering, data exchanges, or any arrangement where your personal information is transferred to third parties for their independent use. We do not allow third parties to collect personal information about your online activities over time or across different websites when you use our website.

5. When We May Disclose Information

We may disclose your information only in the following limited circumstances:

• With your explicit consent: If you choose to switch your POS or payment processor through MorePie, we will share relevant business information with the provider you have selected, solely for the purpose of setting up your new account. We will inform you before any such disclosure and only proceed with your approval.
• Service providers: We may use trusted third-party service providers (such as email delivery, hosting, or analytics services) that process data on our behalf. These providers are contractually obligated to use your information only to perform services for us and are prohibited from using it for any other purpose.
• Legal requirements: We may disclose your information if required by law, court order, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request.
• Business transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of the transaction. We will notify you via email or prominent notice on our website of any such change in ownership.

6. Cookies & Tracking Technologies

6.1 What We Use

Our website may use cookies and similar technologies for the following purposes:

• Essential cookies: Required for the website to function properly (e.g., form submissions, navigation).
• Analytics cookies: Help us understand how visitors use our website so we can improve it. These collect aggregate, anonymized data only.

6.2 What We Do Not Use

We do not use advertising cookies, retargeting pixels, or any tracking technology that follows you across other websites for the purpose of serving targeted ads. We do not build advertising profiles based on your browsing behavior.

6.3 Your Cookie Choices

Most browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only essential cookies, or alert you when a cookie is being set. Disabling cookies may affect some website functionality but will not prevent you from requesting an Audit.

7. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encrypted data transmission (SSL/TLS) for all form submissions and data transfers.
• Access controls limiting who within our organization can view your information to those who need it to deliver your services.
• Secure storage of processing statements and business documents.
• Regular review of our data collection, storage, and processing practices.

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security, but we are committed to taking every reasonable precaution to safeguard your data.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected:

• Audit and service data: Retained for up to 24 months following your most recent interaction with MorePie, to allow for follow-up, re-audits, and ongoing support.
• Processing statements: Retained for up to 12 months following delivery of your Profit Report, then securely deleted unless you request otherwise.
• Communications records: Retained for up to 24 months for quality assurance and dispute resolution purposes.
• Analytics data: Aggregate, de-identified analytics data may be retained indefinitely as it cannot be used to identify you.

You may request deletion of your personal information at any time (see Section 9). Upon receiving a valid deletion request, we will delete or de-identify your information within 30 days, except where retention is required by law.

9. Your Rights & Choices

You have the following rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct any inaccurate or incomplete information.
• Deletion: You may request that we delete your personal information. We will comply within 30 days, except where retention is required by law or necessary to complete a service already in progress.
• Opt out of communications: You may opt out of text messages by replying STOP to any message. You may opt out of marketing emails by clicking the unsubscribe link in any email. You may request to be removed from our call list by contacting us directly.
• Withdraw consent: You may withdraw your consent for us to process your information at any time by contacting us. Withdrawal of consent does not affect the lawfulness of processing conducted prior to your withdrawal.

To exercise any of these rights, contact us at the address provided in Section 14. We will respond to all requests within 30 days. We will not discriminate against you for exercising any of these rights.

10. Third-Party Links

Our website may contain links to third-party websites, services, or resources. This Privacy Policy applies only to MorePie's website and services. We are not responsible for the privacy practices, content, or security of any third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Children's Privacy

Our services are designed for business owners and operators and are not directed at individuals under 18 years of age. We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected personal information from someone under 18, we will take steps to delete that information promptly. If you believe we have inadvertently collected information from a minor, please contact us immediately.

12. State-Specific Privacy Rights

12.1 California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

• The right to know what personal information we collect, use, and disclose.
• The right to request deletion of your personal information.
• The right to opt out of the "sale" of personal information. MorePie does not sell personal information, so this right is already satisfied.
• The right to non-discrimination for exercising your privacy rights.

To submit a request, contact us using the information in Section 14. We may ask you to verify your identity before processing your request.

12.2 Other State Privacy Laws

Residents of other states with consumer privacy laws (including but not limited to Virginia, Colorado, Connecticut, Utah, and Texas) may have similar rights regarding access, correction, deletion, and opt-out. To exercise any rights available to you under applicable state law, please contact us using the information in Section 14.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page. If we make material changes that affect how we handle your personal information, we will provide prominent notice on our website or notify you directly via email.

Your continued use of our website or services after any changes constitutes acceptance of the updated Privacy Policy. We encourage you to review this page periodically.

14. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle your information, please contact us:

MorePie, LLC
State of Utah
Email: [email protected]
Website: morepie.com

We take all privacy inquiries seriously and will respond within 30 days of receiving your request.